I don't know what happened to the recipe of Premium Crackers, but whatever change has significantly reduced the appeal of your product. These crackers have none of the texture or flavor of the crackers I've been eating for over 40 years.
The last time I experienced a downturn like this was the Coke-a-Cola debacle in the 70s when they developed the 'New Coke' and all it's ridiculous versions while removing 'Classic Coke' from the market.
Please don't repeat their mistake. The only Premium cracker now on the market that tastes like it should are those known as "Short Stacks" - and we are spreading that word to a host of family and friends who are all dismayed at the standard box of 'ick' now being placed on our grocery shelves.
Reason of review: Bad quality.
Monetary Loss: $85.
Preferred solution: Let the company propose a solution.